Brought to you by the best

Business of Design is bought to you by four key industry leaders who, between them, have 80 years of in-depth experience in the industry: Trevyn and Julian McGowan of The Guild Group, and Cathy O’Clery and Laurence Brick, the creative duo of 100% Design South Africa and Platform Creative Agency. Laurence is a co-founder and director of Loads of Living, Cathy, a former magazine editor and Trevyn and Julian were recently voted in the 100 most powerful figures in the art and design industry by USA-based
Art and Auction magazine.

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TREVYN MCGOWAN

THE GUILD GROUP

julian2

JULIAN MCGOWAN

THE GUILD GROUP

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CATHY O’CLERY

PLATFORM CREATIVE AGENCY

 

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LAURENCE BRICK

PLATFORM CREATIVE AGENCY

WHAT BUSINESS OF DESIGN CAN DO FOR YOU

Designed to equip South African creative businesses with a skill set to successfully commercialise their business, the programme is also relevant to other businesses looking to grow in dynamic ways. Talks range from business learning with tools to implement immediate change, to inspiring presentations by local entrepreneurs who have themselves succeeded in their industries. Previous talks have covered:

For You

  • managing yourself, your time, your team – being a leader
  • dissecting trends and implementation
  • inspiration, resources and design direction
  • building a unique and dynamic brand
  • growing your company into an asset of value

For your business

  • comprehensive pricing, order analysis and sales growth
  • financing cash flow, invoicing and payments
  • business and accounting systems and software packages
  • product development, licensing and copyright
  • testing, compliancy and adhering to industry standards

For your business growth

  • marketing and approaching the press
  • website and online social platforms
  • approaching retailers locally and internationally
  • alternative routes to market
  • export, international standards, preparing for shipping, agents, international trade shows
Programme