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Background

The True Value of Design – Unlocking Your Return on Investment

Brian Steinhobel is recognised as one of the world’s most prolific industrial designers, with a career spanning almost four decades. Based on innovation and specialist manufacturing know-how, his work ranges from sports equipment, appliances and furniture to automotive and aeronautical designs. His clients have included Gianni Versace, Nigel Mansell, Coca-Cola, Shell, BMW and Hewlett Packard, and he is credited as co-inventor on a few hundred patents due to his inventive processes in resolving a product’s development.

Brian is a past president of the Council for Industrial Design and has been the recipient of the Design Institute SABS Chairman’s Award and Business Day Technology Award, to name a few.

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