The Secrets to Developing a Brand

Besides being Academic Head of Vega School of Brand Leadership, a brand of The Independent Institute of Education, Dr Carla Enslin is also Deputy Chair of the Brand Council of South Africa, and a Teaching Fellow at the University of Cape Town’s Graduate School of Business. A founding member of Vega, she manages the school’s programme portfolio, the academic team and trains Honours and Masters students in creative strategic thinking and brand leadership. She jumps at opportunities to be part of new ventures and projects where brands serve their purpose and add value to peoples’ lives.