Trends to Track in 2016
Chris initially studied both English Literature and Brand Strategy before attempting to combine the two as a copywriter in Durban. In 2009, he joined the International Trend Institute (ITI), where he learned how to focus his natural nerdy tendencies. He’s been there ever since…
As the lead trend researcher with the company, he works on insight projects for clients locally and internationally and speaks around the country on social and branding trends. When he’s not working, Chris is either buying more books he may or may not ever read or continuing his search for the perfect white T-shirt.