Stand 47: a Case Study in Lifestyle Innovation
Gavin founded multidisciplinary digital agency Trigger in 1999. In 2011 he left to serve as Global Executive Officer of the Isobar Global Network in London, later leaving to set up The New Order – a design-led marketing company based in South Africa that focuses specifically on accelerating consumer adoption of innovative products.
Leveraging its design-led approach, The New Order’s initial major project was the design and development of a case-study home (Stand 47) along with Saint Gobain South Africa. The home now serves as the core of a large-scale integrated marketing campaign for Saint Gobain that physically demonstrates what can be achieved with considered design and leading building technology and materials.