Making Social Media Work for You

Heleen is deeply passionate about digital marketing and education and most of her work lies in the crossover between these disciplines. She considers DQ (digital quotient) a vital dimension to thriving in a technologically driven world where continuous innovation is the norm.

She is the program director of the Ogilvy Digital Marketing Academy, and works alongside Dave Duarte as teacher and partner in Treeshake. Heleen also holds a teaching position at Stellenbosch University Business School. In addition, she works as a consultant, assisting start-ups with digital marketing strategy.

Previously Heleen has worked in e-commerce and in academia. She holds a MComm in Marketing from Stellenbosch University, where her thesis focused on marketing performance measurement.