Building Brand Loyalty

Ian’s working career is lined with a number of entrepreneurial start-up businesses. These include, among others, a retail chain, a recording company, a human-relations and customer-service consultancy and now the beauty industry.

Ian is the founder and CEO of the Sorbet Group which now runs over 150 salons, nail bars and drybars throughout the country. Sorbet London recently opened in the bustling suburbs of Muswell Hill and Crouch End. The Sorbet Group anticipates to have 175 -180 salons by the end of 2016.

Ian is passionate about branding, customer service and human relations. His book Get That Feeling tells the story of his entrepreneurial journey which culminated in the birth of the Sorbet Group.