Over the years, Jens has been developing web solutions ranging from basic websites to complex eCommerce solutions. He is passionate about small businesses and entrepreneurs, as he sees them as the backbone of an economy, and a main source of employment.

Together with his team, in September 2013, he founded Shopstar, which allows anyone to set up their own online store. Shopstar now has over 1 300 registered stores.

It is Jens’ belief that the future of commerce will no longer be separated into online and offline, but will become one.