Design Under Licence

Jim joined West Elm in 2010 after 20 years in retail – most recently as Chief Merchandising Officer at Urban Outfitters. Since joining West Elm, he has revitalised the retail enterprise, delivering 21 consecutive quarters of record earnings. The brand now has over 70 stores in the US, Canada, Australia and the UK, with franchise stores in the Middle East and Philippines.

An advocate for global handicraft, Jim expanded West Elm’s product range by collaborating with craftspeople around the world, making dual-purpose investments designed to deliver financial return and measurable social impact. He also pioneered the launch of Fair Trade beyond the agricultural sector.