Business Migration

With a passion for international contemporary design and an inherent desire to bring to South Africa cutting-edge design inspired by forward-thinking global trends, Julia Day has long been a force to be reckoned with in the local design fraternity.

She opened the original Generation (then Generation Furniture) store in Rosebank in 1992. It then moved to Hyde Park Corner where it garnered a massive following over the next 12 years. In 2012, the store moved to bigger premises within the same shopping centre to facilitate Julia’s vision for a refined retail offering – a 360-degree lifestyle and décor retail experience of design, décor and gifting.