Case Study: Keys to Success

Katherine-Mary Pichulik is the founder and designer of PICHULIK, a bespoke range of bold accessories, designed out of rope and found materials sourced from across Africa.

Katherine graduated from Michaelis UCT with a BFA Fine Arts and began PICHULIK in August 2012. Within two years, PICHULIK had been featured in multiple local and International magazines and is currently sold in 13 countries worldwide.

In 2014, Katherine was awarded Accessory Designer of the Year by African Fashion International, and Regional Emerging Entrepreneur of the Year by the Business Woman Association of South Africa. This year, PICHULIK was announced as a finalist in the Vogue Italia Scouting Africa contest.