Founder, MaXhosa by Laduma

Keys to Success

Laduma Ngxokolo has created a global fashion knitwear brand that has successfully transcended different fashion markets on this continent and internationally, with individuals of all cultures wearing MaXhosa by Laduma. Inspired by the traditions and art of his Xhosa heritage, Laduma’s knitwear pieces grew from a search to find modern-day options for Amakrwala. The result is a range of distinctive designs that showcase the beauty of his culture.

Laduma was placed on the 2017 Quartz African Innovators list and received the Pride of Africa Award 2017 in Barcelona. Laduma was named Most Stylish Designer at the 2016 SA STYLE Awards, and Fashion Designer of the Year (Southern Africa) at the Abryanz Style & Fashion Awards. The MaXhosa by Laduma shawl was the recipient of Design Indaba’s Most Beautiful Object in South Africa 2016. Laduma holds a Masters in Material Futures from the University of the Arts London: Central Saint Martins.