The Move Toward Online Retail
Lee Geldenhuys is 25% of the team at Hello Pretty, South Africa’s biggest online designer marketplace. She’s a Durbanite at heart, but a recent transplant to Cape Town. Her experience is diverse and spans from architecture and the financial sector, to social marketing and e-commerce systems. Combining aesthetics and logic is a skill necessary for successful e-commerce across all sectors, and Lee’s role at Hello Pretty has been a perfect avenue for her to apply her affinity for both to catalyse tangible change to small businesses across the country.