Pinnacle Points from Leading Fashion Careers

Lucilla Booyzen established South African Fashion Week (SAFW) in 1997, her main focus being the development of the creative fashion industry in South Africa, with the aim of building it into an industry that can play a meaningful role in the country’s economy.

One of the great successes of SAFW has been the introduction of South African designer collections into the major retail fashion chains and luxury boutiques in South Africa, and the introduction last year of the Runway Online store has become yet another avenue Lucilla has created for designers to sell their product and build their businesses.