Founder, Espinaca Innovations

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Spinach King Lufefe Nomjana is an award-winning social entrepreneur. His business, Espinaca Innovations, incorporates spinach into daily consumed products such as bread and rusks.

In 2011, after two unsuccessful start-up businesses in clothing retail and photography, Lufefe began volunteering in a community garden in Khayelitsha, his mission being to transform it from a 70% social garden to a 60% commercial garden through a door-to-door sales strategy, a goal he reached after four months. In 2012, he founded Spinach King, while furthering his studies in Entrepreneurship Development at UCT GSB. Later, he was selected by Slow Food International and the United Nations to study food security and nutrition at the University of Gastronomic Sciences in Milan. Lufefe has subsequently created business relationships with the likes of Sir Richard Branson of Virgin Active and his Innovative Spinach products are now available at selected Spar outlets, hotels and Wellness Warehouse.