Bigger, Better, Bolder – Selling the Lifestyle Brand

Pedersen + Lennard is a design company skilled in residential and commercial products, including lighting, furniture, storage and special commissions.

Luke Pedersen and James Lennard met while studying, and, over the past seven years, have grown their business to include a production facility in Woodstock where their team produces pieces for clients worldwide. As a company, they are proud to be part of growing the local design industry and creating sustainable jobs.

The duo has also built a brand of cafés called the Field Office, which serve as showrooms for their work and as inspirational places in which to hang out.