Bigger, Better, Bolder – Selling the Lifestyle Brand
As the CEO of the LIFE Group of Companies, Maira Koutsoudakis has, together with her husband and business partner John, taken her training in design and incorporated it into hospitality through the LIFE Grand Café Group, into retail via four LIFE Collection stores, and into property development.
Maira set up her own design practice, LIFE Interiors + Architecture + Strategic Design, in Johannesburg in 1999. The studio is now predominantly engaged with private island, resort and luxury lodge, restaurant, commercial and residential work in Seychelles, London, Botswana, Namibia, Madagascar, Mozambique, Congo, Formentera, Spain, Greece and South Africa. Awards garnered include Best of the Best in the World by Condé Nast Traveller, and Best Eco-Resort in the World by BBC.