Pitching Your Campaign

Mike Abel is recognised as one of South Africa’s leading advertising and communications leaders. He has co-led the largest communications group on the African continent, Ogilvy South Africa, he ran the giant M&C Saatchi Group, Australia and most recently, in February 2010 founded M&C Saatchi Abel, which is credited with being the fastest growing advertising agency in the history of South Africa. The agency, from start-up, exceeded R100m in gross profit per annum within three years of opening and in 2015 was named Agency of the Year by the Financial Mail, just five years after opening its doors.