The Secrets to Developing a Brand

Since co-founding Net#work BBDO in April 1994 Mike’s accolades include 17 Loerie Grand Prix, three Cannes Grand Prix, two Lifetime Achievement Awards, SA Advertising Hall of Fame, SA’s No.1 Creative Director for 11 consecutive years, Most Influential Person in Advertising, Advertising Person of the Year and Achiever of the Decade.

Mike’s burning hope is for creativity to make a real difference, pioneering the world’s first non-profit agency model, The MAL Foundation, which has so far designed seven libraries in township schools.