Bigger, Better, Bolder – Selling the Lifestyle Brand

Natasha Sideris is the founder and creative director of Tashas restaurants, having opened the first Tashas in Atholl, Johannesburg in 2005. Since then, another 12 eateries have opened countrywide and, most recently, the first international Tashas was launched in Dubai.

Each Tashas has its own ‘inspired by…’ style and menu, including New York In Rosebank, Dutch Huguenot in Pretoria, sophisticated French bistro in Hyde Park and Spanish tapas in Cape Town’s V&A Waterfront.

Natasha is a passionate cook, with a talent for interior design, as reflected in her beautifully diverse restaurants.