The Architecture of Retail

A qualified architect, Nic Criticos heads up store design for Woolworths, where he is responsible for all in-store initiatives and the roll out of new stores, including Australia’s David Jones department stores, which Woolworths has ownership of.

He’s fascinated by design and the effect a built environment has on customer immersion and behavioural patterns, and travels extensively, benchmarking and researching retail design.

Nic has a strong interest in the development of design as a tool to improving business performance, and is currently working on a new store format that will be a paradigm shift in Woolworths’ store design, rather than a move on.