In 2003, Ronel Jordaan, a textile designer for 26 years, began researching the possibilities of using felt as a creative medium. Entirely self taught and following her own creative instincts, she began to turn fine gossamer thread into robust felted forms, starting a small home industry while training a handful of women to help her. She is now known as a groundbreaker and world leader in the medium of felt-making.

Ronel was one of the winners at New York’s International Contemporary Furniture Fair Editors Awards 2014. She also won the SMME Trade Sector Business Award in 2010, and, in 2012, graduated from the Goldman Sachs-GIBS 10,000 Women programme as the winner of the Cohort 1 Business Plan.

Ronel’s passion for job creation and the environment are driving forces behind the success of her business.