Ulrich works with the Territory Innovation Office of PwC across Africa. As a design-thinking and innovation-strategy specialist, he helps build new value propositions for clients that seek to transform PwC into a more future-proof organisation.

Ulrich is also a Partner at XYZ Design, an award-winning product-development and strategic-innovation firm that believes that successful design goes beyond aesthetics – it is about designing the human experience into every touchpoint. Currently Ulrich is working with entrepreneur finalists of the World Design Capital startup competition to support and grow their businesses.

He believes that innovation is more about outputs than inputs and that a hybrid mind will solve even the most wicked problems.